The ZOO Editorial

Expert Curation, Style Guides and Definitive Menswear Solutions

Welcome to the ZOO Fashions Editorial. 

Navigating the modern luxury landscape can often feel like navigating pure noise. At ZOO, our mandate is clarity. 

Our Editorial is not a traditional fashion blog. We endeavour to deliver a definitive, problem-solving resource designed specifically for the modern wardrobe. Since 1982, we have built our reputation as an independent authority by securing Day 1accounts and championing the mavericks of the industry. Always understanding that true style is more than just a label or a price tag; it is about intentionality, fabric architecture and cultural narrative.

As Head Buyer, my objective, alongside our core team of stylists, digital forecasters and industry veterans, is to break down the barrier between runway, showroom and the street. We are here to decode the designer intent behind the garments and provide you with the expert advice required to wear them with absolute authority.

What You Will Find in the ZOO Editorial:

  • Definitive Style Guides: Actionable styling solutions for high-intent scenarios. Whether you need a packing list for a chilled UK country break or the blueprint for a day-to-night transition in Ibiza, we provide the exact formulas.
  • Expert Tier Lists & Essentials: Highly curated, easily scannable breakdowns of the top investment pieces, seasonal must-haves and limited-exposure acquisitions you actually need in your rotation.
  • Designer & Fabric Deep Dives: Authoritative explorations into the DNA of the brands shaping the culture. From the relentless textile engineering of Stone Island’s research labs to NIGO’s subcultural reinvention of Kenzo.
  • Technical Styling Advice: Step-by-step masterclasses on how garments occupy space. Learn how to balance oversized architectural proportions, layer complex utility pieces and ground massive silhouettes with the correct footwear.


Consider this space your direct, insider access to the new luxury establishment. Read the edits, find your sartorial solutions and build your wardrobe with absolute intent.


David, Head Buyer & Curator

Meet the Team

Christian Louboutin: SS21 Styles To Look Out For

A hand-picked selection of styles have made their way into our SS21 showcase, styles which we feel faithfully represent the core mechanics of the label, whilst simultaneously offering a smattering of fresh and exciting features to turn heads and spark conversations. Here are our hot picks from Christian Louboutin’s latest collection.

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Understanding Utilitarian Fashion



We’re seeing a growing trend within the industry whereby collections are beginning to place a deliberate focus on performance, wearability, sustainability and other qualities that introduce a whole new sub-division of reasons to invest in contemporary utilitarian fashion.

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Time To Get Graphic


Now more than ever, it seems that we could all benefit from adding a little expression into our wardrobes and our lives. We’ve been encouraged by the more bold and beautiful designs in our current showcase and hope that they might inspire even the smallest amount of optimism in these trying times.
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Find Your Fitness Again In The New Year

Take a look at this hand-picked selection of styles that are getting us up and active in the new year…

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More Outerwear Styles For Your Enjoyment

More Outerwear Styles For Your Enjoyment


No, you’re not having déjà vu. We really did publish a review of our favourite coats and jackets from the season not too long ago. But we’re so enamoured by the exciting selection on offer this season, we simply couldn’t resist diving back in and bringing you another!

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Boots To Face The Winter In


Your trusty boot can not only be an effective means of providing protection from the punishing winter weather, but also a true representation of your personal style. Here are five of the best examples to illustrate exactly what we mean…
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The Gifts They're Guaranteed To Love

To supplement the launch of our gift guide, we’re shining the spotlight on a selection of stocking-filler-styles that we feel we’re simply made to be gleefully unwrapped on Christmas day.

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Ralph Lauren RLX

Ralph Lauren RLX is a performance-driven, winter-weather capsule, launched within their prestigious Purple Label collection.

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Our Outerwear Highlights From The Season

In our eyes, buying a new jacket represents a unique investment opportunity, one that simply cannot yield the same returns with any other wardrobe piece.

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Introducing the Amiri Bone Runner

Amiri’s latest foray into the world of sneakers sees the introduction of the Bone Runner: the centrepiece of the label’s latest campaign.

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Palm Angels x Clarks Collaboration

To mark the 70th anniversary of the original, iconic Clarks desert boot, Palm Angels and Clarks Originals join forces to present this exclusive design for their collaborative capsule collection.

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Givenchy Name Their New Creative Director: Matthew M. Williams


Following the recent departure of creative director Clare Waight Keller, Givenchy has announced that Matthew M. Williams has now taken on the vacated position and will helm a new chapter in the maison’s history.
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Our Denim Highlights


As the lockdown slowly begins to lift across the UK and the rest of the world, more of us are starting to venture back into the great outdoors. So what better time to rekindle our love affair with this most fundamental of wardrobe essentials? In our latest feature, we explore some of our denim favourites from the season.

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Dining At Home With Your Favourite Restaurants

From Michelin-starred, fine-dining restaurants to locally revered, quirky food stalls, dining spots across the country are quickly adapting to the unprecedented circumstances by bringing their services to the road.

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The Balmain Army Marches On

Olivier Rousteing sought to channel the spirit of the 80s for his SS20 menswear showcase, deconstructing and reimagining the quintessential colours and styles of the era in a new, futuristic element.

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The Mike Amiri Experience

Amiri’s SS20 menswear campaign is a whimsical ode to the social phenomenon known affectionately as the “Summer of Love”. 

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Seasonal Highlights: Moncler

Named for the French alpine village in which the label was founded, Moncler is the foremost sports-fashion label on the planet.

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Our Favourite Video Calling Apps Right Now

We’ve waded through the crowd, weeded out the pretenders and brought you our selection of the top social media platforms to use for video conference calling.

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Sunny Retreats To Visit Once We Can Travel Again

Here are our top vacation spots for soaking up the sun in style in the post-quarantine era.

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The Top Trending Trainer Classes Right Now

 

We’ve assembled a shortlist of trainer classes that have made a significant impact on current styling trends and are therefore vital components to the modern man’s contemporary wardrobe.

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