Why our 2025 looks highlights still lead the conversation, and what’s emerging for 2026.
Fashion rarely agrees with itself for twelve consecutive months, but through 2025 it didn’t need to. Instead, it delivered twelve distinct moments of dominance, each perfectly calibrated to season, culture and attitude. This was about presence over trends, and here is how the year unfolded, one strongest look by one…
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January opened with intelligence and intent. Stone Island’s thermosensitive fisherman knit, a clean white jumper that turned pink when temperatures dropped, became the ultimate cold-weather flex. Subtle but quietly theatrical, it turned climate into commentary.
Alongside this, Y-3 delivered sports tailoring with real gravity. Yohji Yamamoto’s influence was unmistakable: bold silhouettes, architectural proportions and movement baked into every seam. A moment for athletic wear to elevate into philosophy.
January’s strongest look: fashion that reacted, not just existed.
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February belonged to AMIRI, and it wasn’t subtle about it. As the NFL launched Super Bowl week, the brand managed a rare fashion face-off: Patrick Mahomes vs. Jalen Hurts, both dressed in new-season AMIRI across press moments, arrivals and off-field appearances.
Luxury LA rockstar energy collided with elite sports culture. Crystal embellishments, sharp tailoring and West Coast glamour proved AMIRI wasn’t just dressing celebrities, Amiri was dressing moments.
February’s strongest look: fashion as competitive theatre.
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March balanced fun with legacy. Kenzo by Nigo teamed up with street artist Verdy, delivering a joyful, graphic-heavy collaboration that felt youthful without being naïve. It was playful yet meticulously designed.
Concurrently, Stone Island SS25 Marina landed. Clean naval references, sun-faded hues and lightweight construction signalled seasonal shift while staying rooted in research and function.
March’s strongest look: joy, backed by credibility.
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April saw two opposing aesthetics meet the same moment. Casablanca’s summer silks arrived in full resort mode. Gradient colour stories, flowing silhouettes and pure escapism. They felt like postcards from somewhere warmer, richer and slower.
On the other side, Nahmias channeled LA Chicano heritage: cropped varsity polos, cut-off baggy shorts and street-born confidence. Luxury leisure met raw cultural authenticity and somehow, both felt exactly right.
April’s strongest look: contrast in perfect balance.
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May was unmistakably Wales Bonner. Her Summer ’25 collection pushed fringe, texture and intellectual sportswear into the mainstream without losing nuance. What once felt niche suddenly felt universal.
The strength wasn’t just aesthetic, it was cultural reach, where Wales Bonner didn’t dilute her language; the world simply caught up.
May’s strongest look: quiet vision, loud impact.
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June saw AMIRI evolve. New elevated packaging signalled intent, while the clothes leaned into a retro LA lounge fantasy: velvets, silks, decadent prints and silhouettes that felt relaxed but deliberate.
Meanwhile, Casablanca’s towelling story hit full beach-club mode, effortlessly shifting from poolside daylight to night-time glamour. Summer luxury, eloquently considered.
June’s strongest look: indulgence done right.
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July belonged to Oasis, the Gallagher brothers and their lifelong devotion to Stone Island. Archive jackets, vintage knits and pure attitude. Britpop energy reasserted itself as eternally relevant.
The month also delivered the adidas x Willy Chavarria Drop 2, one of the year’s most anticipated releases. The power silhouettes, emotional masculinity and cultural weight defined its impact.
July’s strongest look: legacy that refuses to age.
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August slowed down but didn’t switch off. Kenzo x Nigo returned, this time collaborating with legendary artist Futura. The result felt perfectly timed for holiday season: graphic, expressive, wearable and art-driven.
Christian Louboutin’s Astroloubi received the ultimate CL makeover, launching in an unapologetic triple red execution. Sole, upper, attitude, nothing diluted, nothing restrained.
The Astroloubi sat perfectly between statement and staple: instantly recognisable, endlessly wearable. It wasn’t trying to be seasonal it was asserting permanence. Fashion loosened its collar without losing intelligence.
August’s strongest look: creativity on vacation.
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September marked the return of structure. Casablanca’s Black Monogram Jacquard puffer arrived as an instant standout. Luxurious, graphic and unapologetically bold.
Not to be outdone, Stone Island unveiled heavyweight credibility with brand ambassador Oleksandr Usyk, wearing the Uneven Ripstop Prismatico jacket. Performance, power and presence aligned perfectly.
September’s strongest look: outerwear as authority.
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October was ruled by Adidas. The Wales Bonner AW25 collaboration continued its refined sportswear narrative, while Y-3 x Neighborhood (Y3 NBHD) delivered a tougher, darker, street-driven counterpoint.
Two interpretations of collaboration, both executed with clarity and confidence.
October’s strongest look: collaboration with conviction.
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November re-affirmed Stone Island’s unmatched material innovation. The corrosion treatment story introduced garments that looked aged, weathered and almost archaeological - while the advanced matt ripstop Cordura pushed durability into the future.
This was designed for people who know.
November’s strongest look: experimentation without compromise.
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December closed strong. Adidas launched Willy Chavarria’s SS26 Drop 1 and the response was immediate and global. Oversized tailoring, emotional silhouettes and social consciousness resonated deeply.
A powerful ending to a year that valued substance as much as style.
December’s strongest look: fashion with feeling.
This year proved that the strongest looks don’t shout - they land. They reflect their moment, respect their audience and move culture forward without begging for attention.
Looking ahead to 2026, the energy shifts from experimentation to intention. Willy Chavarria moves fully into mainline authority, while March delivers his most refined Adidas collaboration yet. Sportswear distilled through precision tailoring and powerful proportions. Stone Island continues to honour its innovation-first promise, pushing fabric science forward, as Y-3 expands silhouette boundaries with performance materials that feel closer to runway architecture than traditional athletics.
Casablanca and AMIRI will also look to accelerate their ascent, refining resort wear and LA decadence into a new luxury language that increasingly rivals and in some cases outpaces more established houses. Add in a wave of new arrivals and emerging brands with a clear point of view, and 2026 shapes up as a year defined not by noise, but by confidence. Stronger identities, smarter design and fewer compromises. ZOO will have it all covered, so watch this space…
