Jet Set to Legit: Casablanca Comes of Age

There was a time not so long ago, when Casablanca was the t-shirt darling of fashion’s new school. Breezy graphics, après-tennis vibes and a liberal sprinkling of silk. A brand that felt like a sip of rosé on a Balearic beach. Fun? Absolutely. Frivolous? Perhaps. But oh, how times have changed…

Fast-forward to Autumn/Winter '25, and Casablanca is no longer content with being the cool kid lounging poolside. It’s grown up, but not grown boring. AW25’s collection signals a defining pivot for the brand: from sunny escapism to sophisticated, globe-trotting elegance. Yes, Summer clubs, but now also Winter alpine lodge. Less souvenir-shop tee, more tailored cashmere and confidently draped wool overcoats that whisper measured chic casualness.

Casablanca’s AW25 wardrobe is for the discerning gentleman who hops from Dubai to Courchevel, carrying style with the same ease he carries a passport. 

The palette? Rich, refined, aligned with the wearer, think staple emerald greens, deep merlot and ski-jump whites. The tailoring? Sharper, cleaner, while the knitwear levels up. Still flirtatious, but t’s grown-up glamour with just enough wink to remind you it’s still Casa’.

What’s truly fascinating is how designer Charaf Tajer has turned what could’ve been a one-note Instagram brand into a full-blown lifestyle maison. Casablanca is no longer just dressing for the moment, it’s dressing for the memory after the party, the stroll through the lobby the morning after, the jet ride to the next glittering destination.

And just when we thought the evolution couldn’t get more ambitious, enter the SKI Capsule, landing in time for your Winter alpine ambitions. Yes, CASA has you leaving the beach to board your private jet to hit the slopes, but don’t expect clunky gear or subdued functionality.

This is Casa' on ice, technical fabrics meet signature flamboyance, in silhouettes built for both the black run and the après bar. This collection harks back to the heady days of Prada Linea Rossa. Think snow-slick puffers with coordinating layering options and pants, married with monogram beanies & scarves, all slope-ready gear you’d actually want to be photographed in. Après ski hasn't looked this good for a long time!

If AW25 is grown-up Casablanca, then moving forward to next year, October's Paris Fashion Week showcase confirmed what insiders have been whispering for months: Casablanca has graduated into the big leagues. Coverage was feverish. Editors called it “a lesson in modern resortwear,” influencers couldn’t post fast enough, and celebrities flocked to the front row like it was a hot new beach club opening.

Where Casablanca goes next is anyone’s guess, but one thing is clear: the party isn't over. It’s just moved to first class. 

Shop all new and exclusive Zoo Fashions edits of the latest Casablanca collections.