In an era where fashion leans ever further into AI-generated slickness and hyper-commercial homogeneity, Adidas x Song for the Mute 006 arrives like static through the signal with its textured, unpredictable and uncompromising style.
Few subcultures have left as lasting an impression on menswear, as football terrace fashion. What began as a badge of tribal loyalty and regional pride across Britain’s terraces during the 1980s, has evolved into a global fashion phenomenon...
In a world of cyclical shift between the sportswear giants vying for the attention of the fashion world, Adidas is no longer playing catch-up. It's setting the pace.
For the very first time, sportswear giants adidas join forces with iconic Italian fashion brand Missoni to create a line of performance shoes and apparel that celebrates the innovation and craftsmanship of the adidas brand and the visionary art direction of Missoni.
