Editorial / adidas

Few subcultures have left as lasting an impression on menswear, as football terrace fashion. What began as a badge of tribal loyalty and regional pride across Britain’s terraces during the 1980s, has evolved into a global fashion phenomenon...

In a world of cyclical shift between the sportswear giants vying for the attention of the fashion world, Adidas is no longer playing catch-up. It's setting the pace.

For the very first time, sportswear giants adidas join forces with iconic Italian fashion brand Missoni to create a line of performance shoes and apparel that celebrates the innovation and craftsmanship of the adidas brand and the visionary art direction of Missoni.