The ZOO Editorial

Expert Curation, Style Guides and Definitive Menswear Solutions

Welcome to the ZOO Fashions Editorial. 

Navigating the modern luxury landscape can often feel like navigating pure noise. At ZOO, our mandate is clarity. 

Our Editorial is not a traditional fashion blog. We endeavour to deliver a definitive, problem-solving resource designed specifically for the modern wardrobe. Since 1982, we have built our reputation as an independent authority by securing Day 1accounts and championing the mavericks of the industry. Always understanding that true style is more than just a label or a price tag; it is about intentionality, fabric architecture and cultural narrative.

As Head Buyer, my objective, alongside our core team of stylists, digital forecasters and industry veterans, is to break down the barrier between runway, showroom and the street. We are here to decode the designer intent behind the garments and provide you with the expert advice required to wear them with absolute authority.

What You Will Find in the ZOO Editorial:

  • Definitive Style Guides: Actionable styling solutions for high-intent scenarios. Whether you need a packing list for a chilled UK country break or the blueprint for a day-to-night transition in Ibiza, we provide the exact formulas.
  • Expert Tier Lists & Essentials: Highly curated, easily scannable breakdowns of the top investment pieces, seasonal must-haves and limited-exposure acquisitions you actually need in your rotation.
  • Designer & Fabric Deep Dives: Authoritative explorations into the DNA of the brands shaping the culture. From the relentless textile engineering of Stone Island’s research labs to NIGO’s subcultural reinvention of Kenzo.
  • Technical Styling Advice: Step-by-step masterclasses on how garments occupy space. Learn how to balance oversized architectural proportions, layer complex utility pieces and ground massive silhouettes with the correct footwear.


Consider this space your direct, insider access to the new luxury establishment. Read the edits, find your sartorial solutions and build your wardrobe with absolute intent.


David, Head Buyer & Curator

Meet the Team

The Balmain Army Marches On

Olivier Rousteing sought to channel the spirit of the 80s for his SS20 menswear showcase, deconstructing and reimagining the quintessential colours and styles of the era in a new, futuristic element.

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The Mike Amiri Experience

Amiri’s SS20 menswear campaign is a whimsical ode to the social phenomenon known affectionately as the “Summer of Love”. 

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Seasonal Highlights: Moncler

Named for the French alpine village in which the label was founded, Moncler is the foremost sports-fashion label on the planet.

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Our Favourite Video Calling Apps Right Now

We’ve waded through the crowd, weeded out the pretenders and brought you our selection of the top social media platforms to use for video conference calling.

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Sunny Retreats To Visit Once We Can Travel Again

Here are our top vacation spots for soaking up the sun in style in the post-quarantine era.

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The Top Trending Trainer Classes Right Now

 

We’ve assembled a shortlist of trainer classes that have made a significant impact on current styling trends and are therefore vital components to the modern man’s contemporary wardrobe.

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"Staying In" Style - Our Guide To Self-Isolation

To help ease you through the trying times ahead, we’ve put together a short self-help guide to self-isolating in classic Zoo Fashions style...

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Sergio Zambon For 2 Moncler 1952


Sergio Zambon experiments with ideas of layering and collaborating with other creatives for his latest Moncler 1952 collection, following his own inclination for the juxtaposition of seemingly distant elements into an all-inclusive, far-stretching mix.

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Ralph Lauren Purple Label

 

Having firmly established a global fashion empire in Ralph Lauren, the legendary American designer launched his high-end, luxury menswear line Purple Label in 1994. Since that time, Purple Label has continually delivered awe-inspiring interpretations of menswear classics, distinguished by meticulously crafted Italian-made suits, technically astute sportswear silhouettes and so much more.

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Valentino x Undercover

A collaboration between Valentino’s Creative Director Pierpaolo Piccioli and Undercover's Jun Takahashi, the collection is presented in light of surrealism and modernity in streetwear.

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Rick Owens Introduces Collaboration With Parisian Sneaker Label Veja

Rick Owens teams up with Parisian label Veja to produce a line of sneakers that perfectly marry Rick Owens' deft craftsmanship and Veja's environmentally-conscious method.

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Introducing The Debut Capsule Collection From Adidas x Missoni


For the very first time, sportswear giants adidas join forces with iconic Italian fashion brand Missoni to create a line of performance shoes and apparel that celebrates the innovation and craftsmanship of the adidas brand and the visionary art direction of Missoni.

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Ambush®


The humble beginnings of Ambush date back to an experimental jewellery collection launched in 2008 - the brainchild of designer Yoon Ahn and hip-hop artist Verbal. Their first unisex collection was subsequently released to great success, garnering notable attention amongst fashion’s most elite circles.

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Moncler Genius - "The Next Chapter" - 2 MONCLER 1952


Moncler Genius, the creative vision involving a hub of exceptional minds working in unison (yet all the while maintaining their strong individuality), unveils “The Next Chapter”.

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Adidas x Raf Simons Launches The RS Detroit High


For Spring/Summer 2019, Adidas x Raf Simons explores the aesthetic clash between ’70s glam rock and mid-century haute couture - dual inspirations of the Belgian designer.

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Brand Focus: Moncler Grenoble


Making its debut at New York Fashion Week in 2010, Moncler Grenoble has earnt its permanent status within the expanded Moncler universe. Grenoble pays homage to Moncler’s winter sports heritage by offering ski-focused collections with an uncompromising appreciation for quality, detail and perhaps most importantly, performance.

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Outfit Ideas To Reinvent Your Winter Wardrobe

Contrary to the truly dismal sprinklings of “summer” that we usually have to put up with on these shores, this year’s season of sun was admittedly just that. A prolonged, uninterrupted period of picturesque summer. It was epic. So much so that we’re almost still feeling the effects this deep into the year! (No seriously, we’re still getting sunny spells in mid-November!)

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Become The Life Of The Party With Christian Louboutin



The festive season is fast approaching, bringing with it an abundance of fancy functions for you to strut your stuff at, especially around the new year. In timely fashion, our first drop from Christian Louboutin’s SS19 Pre-Collection places a deliberate focus on party pieces that range from flamboyant to regal and everything in between.
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Y-3 - James Harden Capsule Collection


There can be almost no argument about it; it’s the year of the beard this NBA season. With his incredible on-court exploits being the focal point of almost all basketball related banter right now, the coveted MVP award is all but guaranteed for James Harden.

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G-Star RAW Research III



For its third capsule collection, G-Star RAW’s innovation lab Raw Research focuses on deconstructing denim and exploring its many ingredients in their purest form. Raw Research III continues to innovate and reimagine contemporary denim, experimenting with new shapes and silhouettes for this capsule collection.
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