The ZOO Editorial / Outerwear

Expert Curation, Style Guides and Definitive Menswear Solutions

Welcome to the ZOO Fashions Editorial. 

Navigating the modern luxury landscape can often feel like navigating pure noise. At ZOO, our mandate is clarity. 

Our Editorial is not a traditional fashion blog. We endeavour to deliver a definitive, problem-solving resource designed specifically for the modern wardrobe. Since 1982, we have built our reputation as an independent authority by securing Day 1accounts and championing the mavericks of the industry. Always understanding that true style is more than just a label or a price tag; it is about intentionality, fabric architecture and cultural narrative.

As Head Buyer, my objective, alongside our core team of stylists, digital forecasters and industry veterans, is to break down the barrier between runway, showroom and the street. We are here to decode the designer intent behind the garments and provide you with the expert advice required to wear them with absolute authority.

What You Will Find in the ZOO Editorial:

  • Definitive Style Guides: Actionable styling solutions for high-intent scenarios. Whether you need a packing list for a chilled UK country break or the blueprint for a day-to-night transition in Ibiza, we provide the exact formulas.
  • Expert Tier Lists & Essentials: Highly curated, easily scannable breakdowns of the top investment pieces, seasonal must-haves and limited-exposure acquisitions you actually need in your rotation.
  • Designer & Fabric Deep Dives: Authoritative explorations into the DNA of the brands shaping the culture. From the relentless textile engineering of Stone Island’s research labs to NIGO’s subcultural reinvention of Kenzo.
  • Technical Styling Advice: Step-by-step masterclasses on how garments occupy space. Learn how to balance oversized architectural proportions, layer complex utility pieces and ground massive silhouettes with the correct footwear.


Consider this space your direct, insider access to the new luxury establishment. Read the edits, find your sartorial solutions and build your wardrobe with absolute intent.


David, Head Buyer & Curator

Meet the Team

David (Head Buyer & Curator)

Your primary voice. Authoritative, narrative-driven, focused on designer intent, shifting luxury paradigms, and investment curation. He answers:Why does this collection matter?

Ajay ("The ZOO Keeper" & Founder)

The Godfather of the curation. Heritage-focused, deeply connected, and carrying the weight of ZOO's history since 1982. He answers:What makes a piece timeless?

Tim (Head of Digital & Culture)

Sharp, analytical, and hyper-relevant. Focused on problem-solving style guides, trend forecasting, and what the customer is actively searching for. He answers:What are the top 5 luxury essentials for this specific problem?

Sek Tung Lee (Styling & Technical Specialist)

Detail-obsessed and street-level cool. Deeply knowledgeable about fabric science, construction, and exact styling execution. He answers:How do I properly wear and style this specific silhouette?

Balenciaga "Sinners" Capsule Collection

Posted on November 03 2017


Following a hugely successful FW17 menswear campaign, Demna Gvasalia kickstarts Balenciaga’s Spring/Summer 18 season with a limited capsule collection.

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Introducing Amiri to ZOOFASHIONS.COM

Posted on May 16 2017


Launching his eponymous fashion label in 2013, a name hot on the lips of the industry’s top observers is designer Mike Amiri. A true native, born and raised on the sunny shores of Los Angeles, the spirit of Amiri is rooted in the rich culture and history of the city.

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YEEZY SEASON 3

Posted on November 04 2016


Kanye West’s eponymously titled ‘YEEZY’ has generated a whirlwind of hype within the fashion community in the few years since its inception. Love him or hate him, it’s impossible to deny the obvious; YEEZY’s rapid evolution has given the music and fashion mogul a new industry to reign over. The YEEZY SEASON 3 launch has easily become one of the most eagerly anticipated events in the fashion calendar.

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Valentino's Fantastic Animals

Posted on May 12 2016

For the Spring/Summer 16 season, Italian fashion house Valentino takes us into the wild and wonderful world of the animal kingdom with their Fantastic Animals graphic print. Initially debuted for their Spring/Summer 15 presentation, the Fantastic Animals graphic is a natural evolution of the iconic camouflage print that has often permeated Valentino’s previous collections.

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