Collaborations That Define a Vision: Adidas Group x ZOO Fashions AW25

An integral part of our DNA, ZOO Fashions has built a reputation on championing collaborations that go beyond the garments we sell - focusing on partnerships that fuse heritage, innovation and cultural awareness. Most notably and recently has been our focus on the Adidas collaborations: Wales Bonner, Y-3 Neighborhood (NBHD), Willy Chavarria and Song For The Mute (SFTM). 

Each of these collections were hand picked to bring a distinct voice, perspective and philosophy to our brand selection, resonating directly with ZOO’s AW25 collections and our ever-evolving approach to fashion.

Directional Thinking Meets Cultural Awareness 

The current AW25 edit is more than a seasonal drop; it is a statement of shared vision. The Adidas collaborations exemplify the type of forward-thinking approach we value: minimal yet powerful, socially aware and unmistakably modern. From Wales Bonner's nuanced exploration of Black British identity and heritage to Y-3 x Neighborhood's blending of Japanese streetwear with high-performance technicality, these collaborations reflect a commitment to storytelling, cultural dialogue and technical innovation.

Willy Chavarria's collections continue to champion inclusivity, celebrating all forms, questioning traditional fashion hierarchies and creating designs that celebrate diverse silhouettes. Meanwhile, Song For The Mute (SFTM) elevates conceptual tailoring and understated luxe sports fashion while engaging in conversations around identity and global culture.

Aligning With ZOO‘s AW25 Vision

For the AW25 season, ZOO mirrors these values in its curated ranges: with thoughtful storytelling we have built edits to create outfits that are luxe yet accessible, directional yet wearable, exclusive yet grounded. The success of Adidas’ partnerships thus far is testament to our customers appreciation for pieces that combine style, innovation and social consciousness - fashion not just as clothing but as an extension of personal identity and ethical awareness.

Social Awareness and Cultural Influence

A highlight of the Adidas collaborations is that each designer brings lived experience, cultural perspective, and social advocacy into their work. Grace Wales Bonner’s collections reflect her engagement with

heritage and identity; Willy Chavarria openly discusses issues around immigration and inclusivity; Neighborhood’s ethos includes community-driven practices and Japan’s subcultural influences whilst SFTM’s creative vision is informed by global consciousness and environmental responsibility. Values and ethics that mirror the ZOO philosophy. To create collections that feel aspirational yet inclusive, exclusive yet attainable, and socially conscious while being culturally resonant.

ZOO’s union with Adidas on their collaborations throughout 2025 signals a new chapter in the evolution of the global sportswear powerhouse and their intimate connection with customers through a trusted partner. Emerging with renewed creative force, the brand now finds harmony between innovation, cultural storytelling and a finely tuned understanding of the market.

Through collaborations that challenge convention, celebrate individuality and champion social awareness, we continue to build and shape a luxury-fashion narrative that feels progressive, purposeful and in sync with the modern moment affirming the role of ZOO in the British designer landscape as not just a retailer but a curator of modern luxury fashion.