The ZOO Editorial

Expert Curation, Style Guides and Definitive Menswear Solutions

Welcome to the ZOO Fashions Editorial. 

Navigating the modern luxury landscape can often feel like navigating pure noise. At ZOO, our mandate is clarity. 

Our Editorial is not a traditional fashion blog. We endeavour to deliver a definitive, problem-solving resource designed specifically for the modern wardrobe. Since 1982, we have built our reputation as an independent authority by securing Day 1accounts and championing the mavericks of the industry. Always understanding that true style is more than just a label or a price tag; it is about intentionality, fabric architecture and cultural narrative.

As Head Buyer, my objective, alongside our core team of stylists, digital forecasters and industry veterans, is to break down the barrier between runway, showroom and the street. We are here to decode the designer intent behind the garments and provide you with the expert advice required to wear them with absolute authority.

What You Will Find in the ZOO Editorial:

  • Definitive Style Guides: Actionable styling solutions for high-intent scenarios. Whether you need a packing list for a chilled UK country break or the blueprint for a day-to-night transition in Ibiza, we provide the exact formulas.
  • Expert Tier Lists & Essentials: Highly curated, easily scannable breakdowns of the top investment pieces, seasonal must-haves and limited-exposure acquisitions you actually need in your rotation.
  • Designer & Fabric Deep Dives: Authoritative explorations into the DNA of the brands shaping the culture. From the relentless textile engineering of Stone Island’s research labs to NIGO’s subcultural reinvention of Kenzo.
  • Technical Styling Advice: Step-by-step masterclasses on how garments occupy space. Learn how to balance oversized architectural proportions, layer complex utility pieces and ground massive silhouettes with the correct footwear.


Consider this space your direct, insider access to the new luxury establishment. Read the edits, find your sartorial solutions and build your wardrobe with absolute intent.


David, Head Buyer & Curator

Meet the Team

Winterwear Essentials: The Padded Jacket

Winterwear Essentials: The Padded Jacket


Right now, the ol’ faithful padded jacket is having its time in the sun (and soon to be snow!), from luxurious down jackets to technical ski coats and everything in between. Our latest feature celebrates this essential trend with a diverse selection of standout padded jackets from our showcase, all designed to keep you suitably shielded from the cold and looking sharp at the same time...

Read More

The Tracksuit Hotlist

Today we’re taking a look at the standout tracksuit sets on display in our latest showcase and discussing where and how you might want to deploy them for the best effect...

Read More

Lightweight Jackets For The Unpredictable Weather

Our latest edit features a varied selection of lightweight jackets with unique and functional qualities to get you through the unstable climate fluctuations and upcoming transitional months.

Read More

Introducing: Stone Island

We’re proud and excited to introduce Stone Island to our designer portfolio for the AW21 season. Our latest feature explores the origins of the label and the founding principles that have made it the global phenomenon it is today...

Read More

Maximise Your Workouts With These Activewear Highlights

For our latest featurette, we’ve compiled a small edit of activewear highlights to get you looking and feeling your best for your upcoming workouts.

Read More

Our Top Summer Holiday Travel Recommendations

This latest editorial explores our top travel recommendations for sun, fun and adventure for every kind of vacationer. From clubbing to shopping and everything in between, discover the delights of the world outside your window this summer with our latest travel feature.

Read More

Trending Shorts For The Summer

As part of our post-pandemic summer campaign, we’re focusing on the outfits and themes that you’ll need to get the most out of your summer. Of course, it then stands to reason that we’d place a special focus on one of the most quintessential of summer styles: the humble shorts.

Read More

Our Favourite Sneakers Right Now


In our latest feature, we’re bringing you an edit of wild and wonderful designs that we feel really represent the greatest tendencies of their respective designers. Here are our top 5 sneaker picks for your off-duty wardrobe.

Read More

Essential Styles For The Summer


If you haven’t done so already, now is the perfect time to start prepping your wardrobe for the summer. To get you on your way, we’ve put together an edit of essential styles, discussing where to go and how to style your shirts, shorts and sandals if you really want to get the most out of them this season.

Read More

Givenchy: Our Favourite Styles & Outfits

The incredible new arrivals to our AW21 Givenchy edit have inspired us to reflect on our full Givenchy showcase and explore some of our favourite styles in much finer detail than ever before. Here are a handful of designs that we’re currently obsessing over and how best to style them this season.

Read More

UK Unlocking - Where To Go & What To Wear

Following the latest update to the UK’s roadmap out of lockdown, most indoor entertainment and hospitality venues have been permitted to open once again. To mark the occasion, we’ve put together an edit of our recommendations for the places to visit and the outfits to wear to make that all-important impression...

Read More

Exploring Balenciaga's Post-Pandemic SS21 Collection

For Balenciaga's SS21 showcase, Demna Gvasalia delivered an collection that centres around the optimism of the post-pandemic world.

Read More

Our Essential Logo-Jacquard Styles

We’re absolutely embracing the increasingly popular logo-jacquard trend and so for our latest feature, we’ve gathered together a handful of the most beloved styles from our showcase.

Read More

In Focus: Stone Island Shadow Project SS21

We reflect on yet another strong seasonal showcase from the creative minds behind the Stone Island Shadow Project.

Read More

The Best Al Fresco Dining Spots in London

With the phased reopening of the hospitality industry now underway in the UK, we figured there’d be no better time to stick our foodie caps on and bring to you our hand-picked selection of London restaurants and eateries offering must-try al fresco dining experiences.

Read More

Lightweight Jackets For The Post-Lockdown World

In our latest feature, we’re bringing you our comprehensive rundown of the most functional and fashionable lightweight jackets to help you bridge the gap between the seasons and reignite your stylistic passions just in time for the country’s reopening.

Read More

Essential Footwear For The Spring & Summer

Treat your feet and discover the must-have shoes and sandals to elevate your spring/summer wardrobe.

Read More

Wardrobe Staple Styles: The Denim Jacket

 

 
The denim jacket is an absolute wardrobe must-have. In our latest feature, we’re highlighting a handful of our favourites and recommending some chic and unique styling options for your return to the outside world…

Read More

How To Master Bohemian-Inspired Style

Want to learn how to pull off the perfect boho looks for the spring and summer months? Explore our deep dive on the core elements of bohemian fashion and how to incorporate them into your wardrobe rotation.

Read More

How To Accessorise This Spring

Discover the perfect accessories to complement and complete your outfits this coming spring season.

Read More