The humble beginnings of Ambush date back to an experimental jewellery collection launched in 2008 - the brainchild of designer Yoon Ahn and hip-hop artist Verbal. Their first unisex collection was subsequently released to great success, garnering notable attention amongst fashion’s most elite circles. The incredible exploits of Yoon and Verbal soon lead to collaborations with a host of fashion powerhouses (including the likes of Louis Vuitton and Off-White), further emphasising the magnitude of Ambush’s expansion. Rebellious, rock-ready silhouettes contrast with sleek, utilitarian stylings, creating an aesthetic that’s every bit as disruptive and impactful as the ‘Ambush’ moniker suggests.
The Modern Gentleman
How the 1980s, 1990s and 2000s rewrote the rules of men's style—and shaped the ZOO man.
RARE (S)PIECES The Archive Is Alive
ZOO’s Rare (S)Pieces archive as a living record of fashion history, built over decades by identifying and preserving designers and garments whose cultural influence were recognised before they became widely celebrated.
Day One: On Authorship, Conviction and Recognising Tomorrow's History
ZOO’s “Day One” philosophy has developed over 40 years through identifying and backing distinctive designers and cultural movements before they achieve consensus.
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