There can be almost no argument about it; it’s the year of the beard this NBA season. With his incredible on-court exploits being the focal point of almost all basketball-related banter right now, the coveted MVP award is all but guaranteed for James Harden.
It should come as little surprise then that legendary designer Yohji Yamamoto should approach the Houston Rockets talisman to be the star of his upcoming Y-3 capsule collection. Inspired by Harden himself, the capsule boasts a fully fleshed out range of wardrobe essentials, including jackets, sweatshirts, pants and of course, trainers.
The botan flower, the universal symbol of bravery, nobility, honour, respect, and good fortune in Japan, is featured throughout, representing the qualities that Harden so effortlessly displays and providing the exclamation point to the collection.
The Death Of Fast Luxury - When everything becomes desirable, nothing stays special.
ZOO’s decades of independent luxury fashion expertise reveal why the future of luxury lies not in hype, logos or constant newness, but in discerning curation, authentic design and a deeper understanding of what makes fashion truly desirable.
The 90s - We Were There. Art. Fashion. Music. Identity. London. And the decade that changed the rules.
we examine ZOOs role as an East London pioneer that embraced this experimentation and embodied its “Day One” philosophy of discovering what was next before everyone else.
The Evolution of the Modern Gentleman - 2010 to 2026
The 2010s to 2026 transformed menswear as streetwear, digital culture and quieter luxury reshaped how modern gentlemen dress, with ZOO Fashions evolving by championing influential designers before they hit the mainstream.
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