Having firmly established a global fashion empire in Ralph Lauren, the legendary American designer launched his high-end, luxury menswear line Purple Label in 1994. Since that time, Purple Label has continually delivered awe-inspiring interpretations of menswear classics, distinguished by meticulously crafted Italian-made suits, technically astute sportswear silhouettes and so much more.
While still very much a part of the extended Ralph Lauren universe, Purple Label ultimately revels in setting itself apart, offering a uniquely uncompromising standard of quality and craftsmanship. Expect only the very finest leathers, silks and equally luxurious fabrics in this exclusive, high-end collection, which align perfectly with the label’s prestigious appeal.
The Modern Gentleman
How the 1980s, 1990s and 2000s rewrote the rules of men's style—and shaped the ZOO man.
RARE (S)PIECES The Archive Is Alive
ZOO’s Rare (S)Pieces archive as a living record of fashion history, built over decades by identifying and preserving designers and garments whose cultural influence were recognised before they became widely celebrated.
Day One: On Authorship, Conviction and Recognising Tomorrow's History
ZOO’s “Day One” philosophy has developed over 40 years through identifying and backing distinctive designers and cultural movements before they achieve consensus.
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