The ZOO Editorial / Coats

Expert Curation, Style Guides and Definitive Menswear Solutions

Welcome to the ZOO Fashions Editorial. 

Navigating the modern luxury landscape can often feel like navigating pure noise. At ZOO, our mandate is clarity. 

Our Editorial is not a traditional fashion blog. We endeavour to deliver a definitive, problem-solving resource designed specifically for the modern wardrobe. Since 1982, we have built our reputation as an independent authority by securing Day 1accounts and championing the mavericks of the industry. Always understanding that true style is more than just a label or a price tag; it is about intentionality, fabric architecture and cultural narrative.

As Head Buyer, my objective, alongside our core team of stylists, digital forecasters and industry veterans, is to break down the barrier between runway, showroom and the street. We are here to decode the designer intent behind the garments and provide you with the expert advice required to wear them with absolute authority.

What You Will Find in the ZOO Editorial:

  • Definitive Style Guides: Actionable styling solutions for high-intent scenarios. Whether you need a packing list for a chilled UK country break or the blueprint for a day-to-night transition in Ibiza, we provide the exact formulas.
  • Expert Tier Lists & Essentials: Highly curated, easily scannable breakdowns of the top investment pieces, seasonal must-haves and limited-exposure acquisitions you actually need in your rotation.
  • Designer & Fabric Deep Dives: Authoritative explorations into the DNA of the brands shaping the culture. From the relentless textile engineering of Stone Island’s research labs to NIGO’s subcultural reinvention of Kenzo.
  • Technical Styling Advice: Step-by-step masterclasses on how garments occupy space. Learn how to balance oversized architectural proportions, layer complex utility pieces and ground massive silhouettes with the correct footwear.


Consider this space your direct, insider access to the new luxury establishment. Read the edits, find your sartorial solutions and build your wardrobe with absolute intent.


David, Head Buyer & Curator

Meet the Team

David (Head Buyer & Curator)

Your primary voice. Authoritative, narrative-driven, focused on designer intent, shifting luxury paradigms, and investment curation. He answers:Why does this collection matter?

Ajay ("The ZOO Keeper" & Founder)

The Godfather of the curation. Heritage-focused, deeply connected, and carrying the weight of ZOO's history since 1982. He answers:What makes a piece timeless?

Tim (Head of Digital & Culture)

Sharp, analytical, and hyper-relevant. Focused on problem-solving style guides, trend forecasting, and what the customer is actively searching for. He answers:What are the top 5 luxury essentials for this specific problem?

Sek Tung Lee (Styling & Technical Specialist)

Detail-obsessed and street-level cool. Deeply knowledgeable about fabric science, construction, and exact styling execution. He answers:How do I properly wear and style this specific silhouette?

Stone Island Jacket Metal Cover - Spike Lee

Stone Island - Brand Focus 2025

Posted on March 07 2025
A Brand like no other, with a history like no other, STONE ISLAND is the epitome of 21st century mens fashion; stylish, elegant, functional, yet with a flair for innovation and inventiveness. Always unwavering in its dedication to both its clientele and philosophy.
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Winterwear Essentials: The Padded Jacket

Winterwear Essentials: The Padded Jacket

Posted on October 22 2021


Right now, the ol’ faithful padded jacket is having its time in the sun (and soon to be snow!), from luxurious down jackets to technical ski coats and everything in between. Our latest feature celebrates this essential trend with a diverse selection of standout padded jackets from our showcase, all designed to keep you suitably shielded from the cold and looking sharp at the same time...

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Brand Focus: Moncler Grenoble

Posted on January 23 2019


Making its debut at New York Fashion Week in 2010, Moncler Grenoble has earnt its permanent status within the expanded Moncler universe. Grenoble pays homage to Moncler’s winter sports heritage by offering ski-focused collections with an uncompromising appreciation for quality, detail and perhaps most importantly, performance.

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Outfit Ideas To Reinvent Your Winter Wardrobe

Posted on November 16 2018

Contrary to the truly dismal sprinklings of “summer” that we usually have to put up with on these shores, this year’s season of sun was admittedly just that. A prolonged, uninterrupted period of picturesque summer. It was epic. So much so that we’re almost still feeling the effects this deep into the year! (No seriously, we’re still getting sunny spells in mid-November!)

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G-Star RAW Research III

Posted on December 15 2017


For its third capsule collection, G-Star RAW’s innovation lab Raw Research focuses on deconstructing denim and exploring its many ingredients in their purest form. Raw Research III continues to innovate and reimagine contemporary denim, experimenting with new shapes and silhouettes for this capsule collection.
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YEEZY SEASON 3

Posted on November 04 2016


Kanye West’s eponymously titled ‘YEEZY’ has generated a whirlwind of hype within the fashion community in the few years since its inception. Love him or hate him, it’s impossible to deny the obvious; YEEZY’s rapid evolution has given the music and fashion mogul a new industry to reign over. The YEEZY SEASON 3 launch has easily become one of the most eagerly anticipated events in the fashion calendar.

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