Ever since the brand's creation in 1968, Jil Sander has been the pioneer and recognised gold standard for luxury minimalism in the industry. Disillusioned by the perceived impracticality of fashion at the time, Sander herself has always promoted a decidedly ‘no frills’ approach to fashion design with full, hearty materials, neutral colours and clean-cut lines becoming hallmarks of the label’s aesthetic. It’s a style that boldly rebels against the omnipresent trends of excess in luxury fashion and champions a more nuanced ‘less is more’ philosophy.
