Named for the French alpine village in which the label was founded, Moncler is the foremost sports-fashion label on the planet. Since its inception in 1952, it has risen to the undisputed status of leader in the field of technical outerwear and expanded its global outreach to encompass footwear, accessories and all manner of ready-to-wear essentials.
Moncler continues to combine facets of their inimitable style with advanced technological research for their SS20 menswear campaign. The collection is held aloft by their iconic down-filled jackets, which are emblematic of the Moncler DNA. But the noticeably relaxed visual aesthetic, marked by a smattering of easy-to-wear silhouettes and casual styles, truly brings the collection into its own. Its springtime-ready medley of lightweight jackets, bombers and windbreakers bring a welcomed element of accessibility to the campaign. New additions to the Moncler portfolio, such as the Grimpeurs and the Huchet, are refreshingly simple to style and layer with.
The collection also channels a utilitarian vibe which aligns with Moncler’s technical astuteness and decidedly modern approach. Particularly evident with the outerwear, the collection is punctuated with technical markers that bolster the garments’ practical appeal. Take for instance the Lez jacket with its fold-away hood, which aptly equips the wearer for brushes with less-than-desirable weather, while maintaining its sleek, contemporary profile when worn hoodless. Moncler’s penchant for creating styles with such adaptable characteristics means the wearer is always prepared for a varying array of environments and weather conditions.
Alongside the ready-to-wear options presented, Moncler’s SS20 accessories also help to illustrate the cosmopolitan influence of the collection. We love the debuting nylon phone case (available in black and khaki colourways) which offer a fun and unique way to accessorise when you’re out and about the town, without compromising the sporty-chic cornerstone aesthetic for which the label is famed. A celebrated fan-favourite, Moncler’s Emilien trainer returns in new khaki knit and white neoprene variants, both of which possess the necessary charisma to complement an off-duty/weekend look, all whilst staying true to their athletic roots.
It’s this deft combination of heritage and modernity that Moncler has perfected and expanded upon for their latest menswear campaign. Throw into the mix a chic, sporty chino pant and an attractive line-up of polo shirts and you really get a sense of the ‘total look’ that Moncler has sought to curate.
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