For our latest blog piece, we’ll explore Nigo's recent movements, focusing on his collaborations with Pharrell Williams, his role as creative director of Parisian label Kenzo, and his trailblazing exploits that continue to captivate the industry.
Exploring Balenciaga's Post-Pandemic SS21 Collection
One other noticeable aspect of this SS21 collection is how approachable and effortlessly wearable the garments are. The apparent emphasis on merging comfort with luxury can be attributed to a sense of post-pandemic melancholy where we learn to embrace the nonchalance of the baggy sweatpants and oversized hoodies that brought us so much solace during the height of the lockdown era. ‘Comfycore’ styles like the Balenciaga Blue BB Logo Knitted Oversized Hoodie and Balenciaga Black Soft Tracksuit Pants remain “a part of a Demna fashion vocabulary, and will stay there as long as he feels the relevance of those codes”, as stated by Gvasalia himself.
In the wake of Balenciaga’s SS21 pre-collection show, the designer recounted how the pandemic reframed his outlook on fashion design and helped him to remember the simple pleasure of dressing up. It inspired him to deviate from the archetypal structure of heavily themed collections, instead choosing to place his focus on clothes that look cool but feel fun and easy to wear. And that extends to the unique footwear offerings as well, with the effortless ‘slip-on, slip-off’ design of our Balenciaga Black Leather City Loafers, and the orthopaedic comfort of the Balenciaga Black Track Sandals (both utilising sustainably sourced fabrics of course), helping to reinforce Gvasalia’s progressive vision.
The fascinating take-away from all of this is that the lifestyle experiences that most of us have shared during this most tumultuous of years are really just a taste of things to come in Demna’s conceptualisation for the future of fashion. A future that hypothesises a natural evolution of the contemporary principles of sustainability and effortless accessibility, rather than a radical departure from those foundations.
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For our latest blog piece, we’ll explore Nigo's recent movements, focusing on his collaborations with Pharrell Williams, his role as creative director of Parisian label Kenzo, and his trailblazing exploits that continue to captivate the industry.
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