The ZOO Editorial / Stone Island Shadow Project

Expert Curation, Style Guides and Definitive Menswear Solutions

Welcome to the ZOO Fashions Editorial. 

Navigating the modern luxury landscape can often feel like navigating pure noise. At ZOO, our mandate is clarity. 

Our Editorial is not a traditional fashion blog. We endeavour to deliver a definitive, problem-solving resource designed specifically for the modern wardrobe. Since 1982, we have built our reputation as an independent authority by securing Day 1accounts and championing the mavericks of the industry. Always understanding that true style is more than just a label or a price tag; it is about intentionality, fabric architecture and cultural narrative.

As Head Buyer, my objective, alongside our core team of stylists, digital forecasters and industry veterans, is to break down the barrier between runway, showroom and the street. We are here to decode the designer intent behind the garments and provide you with the expert advice required to wear them with absolute authority.

What You Will Find in the ZOO Editorial:

  • Definitive Style Guides: Actionable styling solutions for high-intent scenarios. Whether you need a packing list for a chilled UK country break or the blueprint for a day-to-night transition in Ibiza, we provide the exact formulas.
  • Expert Tier Lists & Essentials: Highly curated, easily scannable breakdowns of the top investment pieces, seasonal must-haves and limited-exposure acquisitions you actually need in your rotation.
  • Designer & Fabric Deep Dives: Authoritative explorations into the DNA of the brands shaping the culture. From the relentless textile engineering of Stone Island’s research labs to NIGO’s subcultural reinvention of Kenzo.
  • Technical Styling Advice: Step-by-step masterclasses on how garments occupy space. Learn how to balance oversized architectural proportions, layer complex utility pieces and ground massive silhouettes with the correct footwear.


Consider this space your direct, insider access to the new luxury establishment. Read the edits, find your sartorial solutions and build your wardrobe with absolute intent.


David, Head Buyer & Curator

Meet the Team

Our Essential Shoes For The Summer

Our Essential Shoes For The Summer


From poolside relaxation to enchanting evenings under starlit skies, this meticulously curated selection of summer shoes will ensure that every step you take exudes a refined elegance that is nothing short of extraordinary.
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6 Must-Have Luxury Swim Shorts for the Summer

6 Must-Have Luxury Swim Shorts for the Summer


As we prepare to embark on sunny adventures, it's imperative that we also make a splash with our fashion choices. And what better way to start than with a collection of luxurious swim shorts that effortlessly blend style, sophistication, and a touch of whimsy?
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5 Must-Have Accessories To Complete Your Winter Wardrobe

5 Must-Have Accessories To Complete Your Winter Wardrobe


We know the winter months can certainly feel a little oppressive, especially when you no longer have the Christmas festivities to keep you occupied. But it needn’t be all doom and gloom.
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Holiday Gift Guide Hot Picks: Stocking Fillers

Holiday Gift Guide Hot Picks: Stocking Fillers


Stocking fillers are the ultimate way of saying more with less and when done right, can illicit just as emotional a response as the biggest and boldest (and most expensive) super gifts on the market. So read on and let us show you how to do stocking fillers the right way…
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6 Footwear Styles For The Autumn & Winter

6 Footwear Styles For The Autumn & Winter


We’re working from the ground up in our latest editorial, placing the spotlight on our trusty autumn and winter shoes with a curated edit of rugged boots, hybrid-style hi-tops and everything in between.
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5 Styles To Get You In The Festival Mood

5 Styles To Get You In The Festival Mood


Our latest editorial is designed to get you back into the festival mood with a colourful collection of funky and fantastical styles from our latest edit.
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10 Essentials For Your Next Summer Vacation

10 Essentials For Your Next Summer Vacation


Whether it’s Bora Bora, Mauritius or The Seychelles on your travel bucket list this year, make sure you’ve got the wardrobe to match with our editor’s select essentials for your next summer vacation.
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What To Do & What To Wear Over The Easter Break

What To Do & What To Wear Over The Easter Break


If you’re still scratching your head for ideas, this latest editorial feature should provide you with some inspiration for what to do, where to go and, most importantly, what to wear over the Easter break.
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6 Tips For Mastering Spring Style

6 Tips For Mastering Spring Style


In our latest editorial feature we’re sharing our guiding principles for dressing effectively during the spring months and putting forward our suggestions for the best SS22 styles to help you achieve your spring style goals.
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5 Fleeces We’re Championing This Winter

5 Fleeces We’re Championing This Winter


As public attention continues to turn towards this most timeless of wardrobe staples, we’ve decided to bring you our edit of the most exceptional fleece styles from our latest showcase.
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Winterwear Essentials: The Padded Jacket

Winterwear Essentials: The Padded Jacket


Right now, the ol’ faithful padded jacket is having its time in the sun (and soon to be snow!), from luxurious down jackets to technical ski coats and everything in between. Our latest feature celebrates this essential trend with a diverse selection of standout padded jackets from our showcase, all designed to keep you suitably shielded from the cold and looking sharp at the same time...

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Lightweight Jackets For The Unpredictable Weather

Our latest edit features a varied selection of lightweight jackets with unique and functional qualities to get you through the unstable climate fluctuations and upcoming transitional months.

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Trending Shorts For The Summer

As part of our post-pandemic summer campaign, we’re focusing on the outfits and themes that you’ll need to get the most out of your summer. Of course, it then stands to reason that we’d place a special focus on one of the most quintessential of summer styles: the humble shorts.

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In Focus: Stone Island Shadow Project SS21

We reflect on yet another strong seasonal showcase from the creative minds behind the Stone Island Shadow Project.

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Lightweight Jackets For The Post-Lockdown World

In our latest feature, we’re bringing you our comprehensive rundown of the most functional and fashionable lightweight jackets to help you bridge the gap between the seasons and reignite your stylistic passions just in time for the country’s reopening.

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Essential Styles For Transitioning To The Spring

We plan to meet the new season head on with forward-thinking wardrobe upgrades that truly reflect the cool spring vibe. Transitional silhouettes and mood-lifting colourways are the order of the day in our latest feature, as we bring you the essential outfit styles to deploy this spring.

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Understanding Utilitarian Fashion



We’re seeing a growing trend within the industry whereby collections are beginning to place a deliberate focus on performance, wearability, sustainability and other qualities that introduce a whole new sub-division of reasons to invest in contemporary utilitarian fashion.

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Boots To Face The Winter In


Your trusty boot can not only be an effective means of providing protection from the punishing winter weather, but also a true representation of your personal style. Here are five of the best examples to illustrate exactly what we mean…
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Our Outerwear Highlights From The Season

In our eyes, buying a new jacket represents a unique investment opportunity, one that simply cannot yield the same returns with any other wardrobe piece.

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