The ZOO Editorial / Saint Laurent

Expert Curation, Style Guides and Definitive Menswear Solutions

Welcome to the ZOO Fashions Editorial. 

Navigating the modern luxury landscape can often feel like navigating pure noise. At ZOO, our mandate is clarity. 

Our Editorial is not a traditional fashion blog. We endeavour to deliver a definitive, problem-solving resource designed specifically for the modern wardrobe. Since 1982, we have built our reputation as an independent authority by securing Day 1accounts and championing the mavericks of the industry. Always understanding that true style is more than just a label or a price tag; it is about intentionality, fabric architecture and cultural narrative.

As Head Buyer, my objective, alongside our core team of stylists, digital forecasters and industry veterans, is to break down the barrier between runway, showroom and the street. We are here to decode the designer intent behind the garments and provide you with the expert advice required to wear them with absolute authority.

What You Will Find in the ZOO Editorial:

  • Definitive Style Guides: Actionable styling solutions for high-intent scenarios. Whether you need a packing list for a chilled UK country break or the blueprint for a day-to-night transition in Ibiza, we provide the exact formulas.
  • Expert Tier Lists & Essentials: Highly curated, easily scannable breakdowns of the top investment pieces, seasonal must-haves and limited-exposure acquisitions you actually need in your rotation.
  • Designer & Fabric Deep Dives: Authoritative explorations into the DNA of the brands shaping the culture. From the relentless textile engineering of Stone Island’s research labs to NIGO’s subcultural reinvention of Kenzo.
  • Technical Styling Advice: Step-by-step masterclasses on how garments occupy space. Learn how to balance oversized architectural proportions, layer complex utility pieces and ground massive silhouettes with the correct footwear.


Consider this space your direct, insider access to the new luxury establishment. Read the edits, find your sartorial solutions and build your wardrobe with absolute intent.


David, Head Buyer & Curator

Meet the Team

6 Tips For Mastering Spring Style

6 Tips For Mastering Spring Style


In our latest editorial feature we’re sharing our guiding principles for dressing effectively during the spring months and putting forward our suggestions for the best SS22 styles to help you achieve your spring style goals.
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8 Logo Styles To Get Behind This Season

8 Logo Styles To Get Behind This Season

It’s full steam ahead for the logomania locomotive in our SS22 showcase as we pay tribute to the bold and beautiful styles that aren’t afraid to represent for their respective brands.
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10 Style Updates For Your 2022 Wardrobe

10 Style Updates For Your 2022 Wardrobe


Now that we’ve rounded the proverbial first bend of 2022, it’s time to start assessing our wardrobe goals and aspirations for the year. And what better way to mark the occasion than by hitting the refresh button on your wardrobe?

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Christmas Gift Hotpicks: Stocking Fillers

Christmas Gift Hotpicks: Stocking Fillers


Fill your boots (or stockings) with this latest Christmas style editorial, which explores our favourite stocking fillers for loved ones of all styles and tastes.
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Essential Knitwear Styles For Your Winter Wardrobe

Essential Knitwear Styles For Your Winter Wardrobe


With winter season outfit options now very much the order of the day, we thought we’d share with you our hot knitwear picks from the season and explore the ways in which you can get the most of them now and over the coming months.

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The Holiday Gift Guide - Our Editor’s Top Picks

The Holiday Gift Guide - Our Editor’s Top Picks


To supplement the launch of our Holiday Gift Guide, we’ve hand-picked a favourite piece from each of our Gift Guide style categories and explored exactly what it is that makes them so perfectly suited for gift-giving this holiday season…

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Essential Styles For The Summer


If you haven’t done so already, now is the perfect time to start prepping your wardrobe for the summer. To get you on your way, we’ve put together an edit of essential styles, discussing where to go and how to style your shirts, shorts and sandals if you really want to get the most out of them this season.

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UK Unlocking - Where To Go & What To Wear

Following the latest update to the UK’s roadmap out of lockdown, most indoor entertainment and hospitality venues have been permitted to open once again. To mark the occasion, we’ve put together an edit of our recommendations for the places to visit and the outfits to wear to make that all-important impression...

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Lightweight Jackets For The Post-Lockdown World

In our latest feature, we’re bringing you our comprehensive rundown of the most functional and fashionable lightweight jackets to help you bridge the gap between the seasons and reignite your stylistic passions just in time for the country’s reopening.

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Essential Footwear For The Spring & Summer

Treat your feet and discover the must-have shoes and sandals to elevate your spring/summer wardrobe.

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Wardrobe Staple Styles: The Denim Jacket

 

 
The denim jacket is an absolute wardrobe must-have. In our latest feature, we’re highlighting a handful of our favourites and recommending some chic and unique styling options for your return to the outside world…

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How To Master Bohemian-Inspired Style

Want to learn how to pull off the perfect boho looks for the spring and summer months? Explore our deep dive on the core elements of bohemian fashion and how to incorporate them into your wardrobe rotation.

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How To Accessorise This Spring

Discover the perfect accessories to complement and complete your outfits this coming spring season.

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The Hottest Trends From Spring/Summer 2021

For the latest in our series of style reports, we thought we’d round up some of the hottest themes and trends from the season in the hopes that you might be able to cut yourself in on some of the action.

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How To Make The Most Of Your Remaining Time At Home

Although exotic vacations and music festivals may be off the menu for a while yet, there’s no reason why you shouldn’t enjoy and make the most of your remaining days spent at home. Here is a selection of ideas and activities for you to experiment with while passing the time at home (and how to look great while you do!).

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Our Favourite Monochrome Sneakers

With a new year comes the potential for a new start, so we’ve collated this selection of stripped back, monochrome sneaker highlights to help cleanse that palette and give your off-duty outfit that crucial, classic edge.

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More Outerwear Styles For Your Enjoyment

More Outerwear Styles For Your Enjoyment


No, you’re not having déjà vu. We really did publish a review of our favourite coats and jackets from the season not too long ago. But we’re so enamoured by the exciting selection on offer this season, we simply couldn’t resist diving back in and bringing you another!

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The Gifts They're Guaranteed To Love

To supplement the launch of our gift guide, we’re shining the spotlight on a selection of stocking-filler-styles that we feel we’re simply made to be gleefully unwrapped on Christmas day.

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Outfit Ideas To Reinvent Your Winter Wardrobe

Contrary to the truly dismal sprinklings of “summer” that we usually have to put up with on these shores, this year’s season of sun was admittedly just that. A prolonged, uninterrupted period of picturesque summer. It was epic. So much so that we’re almost still feeling the effects this deep into the year! (No seriously, we’re still getting sunny spells in mid-November!)

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The Backpack Revolution

Coming in a vast array of styles, shapes and colours, a compelling argument can be made that the backpack is the number one accessory of choice in the contemporary wardrobe.

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