The ZOO Editorial / Stone Island

Expert Curation, Style Guides and Definitive Menswear Solutions

Welcome to the ZOO Fashions Editorial. 

Navigating the modern luxury landscape can often feel like navigating pure noise. At ZOO, our mandate is clarity. 

Our Editorial is not a traditional fashion blog. We endeavour to deliver a definitive, problem-solving resource designed specifically for the modern wardrobe. Since 1982, we have built our reputation as an independent authority by securing Day 1accounts and championing the mavericks of the industry. Always understanding that true style is more than just a label or a price tag; it is about intentionality, fabric architecture and cultural narrative.

As Head Buyer, my objective, alongside our core team of stylists, digital forecasters and industry veterans, is to break down the barrier between runway, showroom and the street. We are here to decode the designer intent behind the garments and provide you with the expert advice required to wear them with absolute authority.

What You Will Find in the ZOO Editorial:

  • Definitive Style Guides: Actionable styling solutions for high-intent scenarios. Whether you need a packing list for a chilled UK country break or the blueprint for a day-to-night transition in Ibiza, we provide the exact formulas.
  • Expert Tier Lists & Essentials: Highly curated, easily scannable breakdowns of the top investment pieces, seasonal must-haves and limited-exposure acquisitions you actually need in your rotation.
  • Designer & Fabric Deep Dives: Authoritative explorations into the DNA of the brands shaping the culture. From the relentless textile engineering of Stone Island’s research labs to NIGO’s subcultural reinvention of Kenzo.
  • Technical Styling Advice: Step-by-step masterclasses on how garments occupy space. Learn how to balance oversized architectural proportions, layer complex utility pieces and ground massive silhouettes with the correct footwear.


Consider this space your direct, insider access to the new luxury establishment. Read the edits, find your sartorial solutions and build your wardrobe with absolute intent.


David, Head Buyer & Curator

Meet the Team

8 Summer Caps To Shield You From The Sun

8 Summer Caps To Shield You From The Sun


For our latest editorial, our stylists have been hard at work, curating an edit of exceptional caps from our latest showcase and striving to keep you ahead of the competition this summer.
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Swimwear Sets For The Vacation Season

Swimwear Sets For The Vacation Season

In the run-up to an expectedly jam-packed summer, we’re shining a spotlight on our diverse and eclectic selection of swimwear styles to help you make the most of the vacation season.
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10 Essentials For Your Next Summer Vacation

10 Essentials For Your Next Summer Vacation


Whether it’s Bora Bora, Mauritius or The Seychelles on your travel bucket list this year, make sure you’ve got the wardrobe to match with our editor’s select essentials for your next summer vacation.
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What To Do & What To Wear Over The Easter Break

What To Do & What To Wear Over The Easter Break


If you’re still scratching your head for ideas, this latest editorial feature should provide you with some inspiration for what to do, where to go and, most importantly, what to wear over the Easter break.
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6 Tips For Mastering Spring Style

6 Tips For Mastering Spring Style


In our latest editorial feature we’re sharing our guiding principles for dressing effectively during the spring months and putting forward our suggestions for the best SS22 styles to help you achieve your spring style goals.
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10 Style Updates For Your 2022 Wardrobe

10 Style Updates For Your 2022 Wardrobe


Now that we’ve rounded the proverbial first bend of 2022, it’s time to start assessing our wardrobe goals and aspirations for the year. And what better way to mark the occasion than by hitting the refresh button on your wardrobe?

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5 Fleeces We’re Championing This Winter

5 Fleeces We’re Championing This Winter


As public attention continues to turn towards this most timeless of wardrobe staples, we’ve decided to bring you our edit of the most exceptional fleece styles from our latest showcase.
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Winterwear Essentials: The Padded Jacket

Winterwear Essentials: The Padded Jacket


Right now, the ol’ faithful padded jacket is having its time in the sun (and soon to be snow!), from luxurious down jackets to technical ski coats and everything in between. Our latest feature celebrates this essential trend with a diverse selection of standout padded jackets from our showcase, all designed to keep you suitably shielded from the cold and looking sharp at the same time...

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The Tracksuit Hotlist

Today we’re taking a look at the standout tracksuit sets on display in our latest showcase and discussing where and how you might want to deploy them for the best effect...

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Introducing: Stone Island

We’re proud and excited to introduce Stone Island to our designer portfolio for the AW21 season. Our latest feature explores the origins of the label and the founding principles that have made it the global phenomenon it is today...

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Maximise Your Workouts With These Activewear Highlights

For our latest featurette, we’ve compiled a small edit of activewear highlights to get you looking and feeling your best for your upcoming workouts.

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