Editorial / Wales Bonner x Adidas

Football Culture Meets High Fashion

Football Culture Meets High Fashion

Few subcultures have left as lasting an impression on menswear, as football terrace fashion. What began as a badge of tribal loyalty and regional pride across Britain’s terraces during the 1980s, has evolved into a global fashion phenomenon...

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Padel Court in Reserve's Hudson Yards, New York.

The Rise Of Padel Fashion

If padel isn’t on your radar yet, it will be soon. The sport is having a serious moment; think tennis meets squash with a sociable twist, played on sleek glass courts and backed by a growing scene of boutique clubs and in-the-know athletes.

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The Rise of Adidas: Collaborations, Culture and the Cool Factor Shift. Willy Chavarria Adidas SS25 Drop 2

The Rise of Adidas: Collaborations, Culture and the Cool Factor Shift

In a world of cyclical shift between the sportswear giants vying for the attention of the fashion world, Adidas is no longer playing catch-up. It's setting the pace.

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Grace Wales Bonner

Grace Wales Bonner

In a fashion world flooded with copy-paste logos and hype cycles, Grace Wales Bonner is doing something different. An artist, designer and cultural storyteller who’s rewriting the code.

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