Editorial / Wales Bonner x Adidas

The Year In Reflection - 2025 Roundup

The Year In Reflection

Why our 2025 looks highlights still lead the conversation, and what’s emerging for 2026...
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Zoo Fashions Christmas Edit: Gifts for Every Style

Zoo Fashions Christmas Edit: Gifts for Every Style

This Christmas season, ZOO Fashions brings you a curated collection of gifts that will make the festive season unforgettable. Whether you’re shopping for him, her, or the style-savvy teen, our guide ensures there’s something for everyone at every prince point.

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Collaborations That Define a Vision: Adidas Group x ZOO Fashions AW25

Collaborations That Define a Vision: Adidas Group x ZOO Fashions AW25

An integral part of our DNA, ZOO Fashions has built a reputation on championing collabo...
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Adidas Originals x Wales Bonner AW25  A Luxe Tribute to Afro-Preppy Style

Adidas Originals x Wales Bonner AW25 A Luxe Tribute to Afro-Preppy Style

The Adidas Originals Wales Bonner AW25 collection has landed and it's already one of the most talked-about collaborations of the season.

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Football Culture Meets High Fashion

Football Culture Meets High Fashion

Few subcultures have left as lasting an impression on menswear, as football terrace fashion. What began as a badge of tribal loyalty and regional pride across Britain’s terraces during the 1980s, has evolved into a global fashion phenomenon...

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Padel Court in Reserve's Hudson Yards, New York.

The Rise Of Padel Fashion

If padel isn’t on your radar yet, it will be soon. The sport is having a serious moment; think tennis meets squash with a sociable twist, played on sleek glass courts and backed by a growing scene of boutique clubs and in-the-know athletes.

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The Rise of Adidas: Collaborations, Culture and the Cool Factor Shift. Willy Chavarria Adidas SS25 Drop 2

The Rise of Adidas: Collaborations, Culture and the Cool Factor Shift

In a world of cyclical shift between the sportswear giants vying for the attention of the fashion world, Adidas is no longer playing catch-up. It's setting the pace.

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Grace Wales Bonner

Grace Wales Bonner

In a fashion world flooded with copy-paste logos and hype cycles, Grace Wales Bonner is doing something different. An artist, designer and cultural storyteller who’s rewriting the code.

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