Expert Curation, Style Guides and Definitive Menswear Solutions

Welcome to the ZOO Fashions Editorial. 

Navigating the modern luxury landscape can often feel like navigating pure noise. At ZOO, our mandate is clarity. 

Our Editorial is not a traditional fashion blog. We endeavour to deliver a definitive, problem-solving resource designed specifically for the modern wardrobe. Since 1982, we have built our reputation as an independent authority by securing Day 1accounts and championing the mavericks of the industry. Always understanding that true style is more than just a label or a price tag; it is about intentionality, fabric architecture and cultural narrative.

As Head Buyer, my objective, alongside our core team of stylists, digital forecasters and industry veterans, is to break down the barrier between runway, showroom and the street. We are here to decode the designer intent behind the garments and provide you with the expert advice required to wear them with absolute authority.

What You Will Find in the ZOO Editorial:

  • Definitive Style Guides: Actionable styling solutions for high-intent scenarios. Whether you need a packing list for a chilled UK country break or the blueprint for a day-to-night transition in Ibiza, we provide the exact formulas.
  • Expert Tier Lists & Essentials: Highly curated, easily scannable breakdowns of the top investment pieces, seasonal must-haves and limited-exposure acquisitions you actually need in your rotation.
  • Designer & Fabric Deep Dives: Authoritative explorations into the DNA of the brands shaping the culture. From the relentless textile engineering of Stone Island’s research labs to NIGO’s subcultural reinvention of Kenzo.
  • Technical Styling Advice: Step-by-step masterclasses on how garments occupy space. Learn how to balance oversized architectural proportions, layer complex utility pieces and ground massive silhouettes with the correct footwear.


Consider this space your direct, insider access to the new luxury establishment. Read the edits, find your sartorial solutions and build your wardrobe with absolute intent.


David, Head Buyer & Curator

Meet the Team

Our Favourite Monochrome Sneakers

With a new year comes the potential for a new start, so we’ve collated this selection of stripped back, monochrome sneaker highlights to help cleanse that palette and give your off-duty outfit that crucial, classic edge.

Read More

Introducing the Amiri Bone Runner

Amiri’s latest foray into the world of sneakers sees the introduction of the Bone Runner: the centrepiece of the label’s latest campaign.

Read More

Our Denim Highlights


As the lockdown slowly begins to lift across the UK and the rest of the world, more of us are starting to venture back into the great outdoors. So what better time to rekindle our love affair with this most fundamental of wardrobe essentials? In our latest feature, we explore some of our denim favourites from the season.

Read More

The Mike Amiri Experience

Amiri’s SS20 menswear campaign is a whimsical ode to the social phenomenon known affectionately as the “Summer of Love”. 

Read More

Introducing Amiri to ZOOFASHIONS.COM



Launching his eponymous fashion label in 2013, a name hot on the lips of the industry’s top observers is designer Mike Amiri. A true native, born and raised on the sunny shores of Los Angeles, the spirit of Amiri is rooted in the rich culture and history of the city.

Read More