Why is Cowboy Core Trending in 2024?

Hold onto your hats, partners! Buckle up because Cowboy Core is riding high as the hottest trend this summer, lassoing the imaginations of Gen Z, fashion icons, and the internet at large. While not quite as niche as the "Granpacore" trend we explored earlier, Cowboy Core boasts a rich history deeply rooted in Americana fashion.

Remember those iconic Western movies and the recent surge of Country music's popularity? You guessed it - they're major players in propelling Cowboy Core back into the spotlight.

The Cowboy core trend in the late eighties with Smokey and the Bandit where Burt Reynolds was the coolest Cowboy in his fast Pontiac Trans Am, this was a huge trendsetter in the ’80s. So fasten your seatbelts one more time and make way for the 2024 Cowboy Core Trend with Zoo Fashions.

Music to Our Ears (and Eyes):

Lil Nas X strutted onto the scene with Billy Ray Cyrus, reigniting love for country classics like "Achy Breaky Heart."
Harry Styles, the ultimate heartthrob, has been incorporating Cowboy Core elements into his wardrobe since the early 2020s.
But it was Beyoncé, the #QueenB herself, who truly sent shockwaves through the fashion world. She not only donned a head-to-toe Cowboy Core outfit at the Grammys but also unveiled her full-fledged Country album, solidifying the trend's place at the fashion forefront.

Beyond the Music:

While Cowboy Core might feel like a novel trend, fashion houses have been subtly incorporating Western influences for seasons. We saw glimpses in Raf Simons' tenure at Calvin Klein and Olivier Rousteing's capsule collection inspired by Netflix's "The Harder They Fall."

However, it was music royalty and current Louis Vuitton Creative Director, Pharrell Williams, who truly cemented Cowboy Core's place in fashion history with his AW24 runway show. Imagine models adorned in Givenchy Flannel Shirt and Saint Laurent Cowboy Boots strutting down a catwalk mimicking America's breath-taking mid-western landscapes. Talk about sending fashionistas into a frenzy!


Givenchy Green Check Shirt	Saint Laurent Brown Wyatt 40 Harness Boots

Ready to Saddle Up?

Don't worry, wrangling this trend doesn't have to be a rodeo. We've got a roundup of must-have pieces to help you create your perfect Cowboy Core outfit, including the Amiri Flannel Shirt, Balenciaga denim jacket in 2024, and Givenchy jeans. So, what are you waiting for? Giddy up and head over to our latest Cowboy core collection at Zoo Fashions and embrace the hottest trend of the season!