AUTUMN WINTER 26: CHAPTER 1
With its Fall/Winter 2026 Chapter 1 campaign, Y-3 introduces the new season through a focused lookbook campaign, emphasizing product clarity and design intention.
Captured by long-standing collaborator Oscar Foster-Kayne, the lookbook adopts a clean and refined visual language. Stripped back and precise, the styling approach allows each silhouette to stand on its own—highlighting construction, proportion, and materiality. The imagery balances simplicity with depth, creating a considered framework that reinforces both accessibility and desirability.
The campaign presents 10 looks developed from the first drop of the season, worn across male and female models. Spanning a spectrum from casual to more elevated expressions, the styling reflects the dual identity at the core of Y-3—where adidas performance heritage meets Yohji Yamamoto’s distinct design philosophy.
