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The Autumn/Winter 2026 adidas Originals collaboration with Wales Bonner draws inspiration from the cultural and fashion landscape of 1980s London - a defining moment when established boundaries began to dissolve and a new visual language took shape. Fashion became a meeting point for contrasting influences, where sport, tailoring, music and individual expression came together to redefine style.
Photographed by Harley Weir, the campaign explores this spirit through colour, light, casting and attitude, bringing together a cast of individuals whose presence reflects the collection’s expressive character.
Set within a series of pared-back, jewel-toned, colour-led environments, the imagery moves between open landscapes and constructed interiors. Draped backdrops, saturated colour and expressive light create spaces that feel both familiar and abstract, framing each subject without distraction.
Complementary to the campaign, a series of still life imagery by Deo Suveera and Pamela Dimitrov spotlights the season’s new footwear styles and leather jacket, alongside the debut of the WB Army Pony - celebrating Wales Bonner’s distinctive material language through a new interpretation of an iconic adidas silhouette
To wear adidas Originals by Wales Bonner is to enter the world of a designer currently re-defining the very architecture of masculine elegance. With Grace Wales Bonners’ recent appointment as the Creative Director of Hermès menswear, the noise surrounding her vision has reached a fever pitch. At ZOO Fashions, we recognise that this collaboration has transcended a seasonal drop into a gateway into a curated tribe of intellectuals and style icons. By blending meticulous tailoring with the raw soul of football heritage, Wales Bonner has created a fashion ecosystem that honours the past whiledictating the future of the modern wardrobe.
This season at ZOO, we focus on why becoming part of the Wales Bonner legacy is essential for the discerning collector. The Wales Bonner x Adidas AW26 collection elevates classic athletic archetypes into the realm of "Social Luxury," utilising rich textures and sun-bleached palettes to tell a story of cultural rendezvous. From the highly-coveted footwear silhouettes to the refined knitwear and track sets, every piece is a masterclass in quiet, intellectual confidence. As the world watches her transition into the upper echelons of Parisian couture, securing your piece of the Wales Bonner x Adidas story at ZOO ensures you are aligned with the most significant voice in contemporary menswear.
Zoo Fashions is an independent luxury menswear retailer based in East London, United Kingdom, offering a curated selection of designer clothing, footwear and accessories online and in-store.
An authorised retailer with the worlds biggest luxury brands since 1982, all items sold are100% authentic, brand new products.
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