Nahmias SS23: Brand New To Zoo

Success is by no means a guarantee in the fashion industry and that, in many ways, is what drives and defines Nahmias as a label. Founder Doni Nahmias is a true go-getter, a self-taught designer who worked hard, stayed passionate, and chased his wildest dreams…

Originally from the sunny shores of Santa Barbara, California, Doni Nahmias moved to Los Angeles in 2016 to pursue a career in fashion. He first cut his teeth in the industry with an internship at the very well-established Amiri label, learning the ins and outs of the trade before embarking on his own journey with his namesake label.

In 2018, Doni launched a small menswear collection, consisting mostly of a small batch of DIY denim jeans and jackets, at H. Lorenzo in West Hollywood. This allowed Nahmias to showcase alongside some of the city’s premier menswear labels (including the likes of Amiri and Rhude) and garnered the label attention from some of the biggest retailers in the world. Now evolved into a fully-fledged label in its own right, Nahmias has amassed a loyal celebrity following amongst the likes of Justin Bieber, Future, LeBron James and Big Sean.

Nahmias' attention to detail and fabrication is unparalleled. From hand-distressed denim to Italian silks that undergo a sand-washed treatment for a one-of-a-kind texture, each piece is crafted with the utmost care and precision. The Five-O trainers, Butterfly Silk Shirt and Crotchet hoodie from Nahmias’ SS23 showcase are particular favourites for us at Zoo Fashions this season.

Nahmias' success is a testament to Doni's hard work and determination. From tailored jackets to statement-making streetwear pieces, each design is crafted with impeccable attention to detail and quality materials. Nahmias has already become an iconic name on the LA fashion circuit, standing toe to toe with established giants of the scene and more than proving itself as a label to keep an eye on now and in the future.