Brand Focus: Amiri

If padel isn’t on your radar yet, it will be soon. The sport is having a serious moment; think tennis meets squash with a sociable twist, played on sleek glass courts and backed by a growing scene of boutique clubs and in-the-know athletes.

From underground gyms to luxury lookbooks, boxing isn’t just a sport it transcends the genre— it’s a cultural force, and fashion is stepping into the ring like never before.

In a world of cyclical shift between the sportswear giants vying for the attention of the fashion world, Adidas is no longer playing catch-up. It's setting the pace.