Casablanca

[ EDITORIAL ]

Jet Set to Legit: Casablanca Comes of Age

There was a time not so long ago, when Casablanca was the t-shirt darling of fashion’s new school. Breezy graphics, après-tennis vibes and a liberal sprinkling of silk. A brand that felt like a sip of rosé on a Balearic beach. Fun? Absolutely. Frivolous? Perhaps. But oh, how times have changed…

Fast-forward to Autumn/Winter '25, and Casablanca is no longer content with being the cool kid lounging poolside. It’s grown up, but not grown boring.

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Founded in 2018 by French-Morrocan designer Charaf Tajer, Casablanca positions itself as a luxury, sports and leisurewear-inspired brand, defined primarily by easy, highly-wearable fabrics, explosive bursts of pastel colours and refined but relaxed silhouettes. The artistic direction takes huge inspiration from Tajer’s Moroccan roots, with ... Read More