Hiroshi Fujiwara keeps tweaking vintage, military, urban and tech references with the keen sensibility of a unique cultural agitator. He knows how to turn the ordinary into the cult-like: landing bold lettering and mysterious slogans onto clean, functional pieces. Aviator references mix with Mod nods and cartoon touches, while accessories provide further functionality.
“Moncler Genius is the opportunity to mix different identities into a new one. It allowed me to test solutions and materials I have never used. The result is an unreleased Hiroshi, but it is also an unreleased Moncler”, says Fujiwara.