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Y-3 Yellow Logo T-Shirt
Y-3 Yellow Logo T-Shirt
£40.00 GBP
£40.00 GBP
£80.00 GBP

AUTUMN WINTER 26: INTENTION

The FW26 Intention campaign centers around legendary skater Mark Gonzales in an intimate character study captured by fashion photographer Jet Swan. Shot during Paris Fashion Week in January at Y-3’s show venue, Palais d’Iéna, the campaign explores Gonzales’ presence, individuality, and enduring cultural influence through a quiet and observational lens rather than performance-driven storytelling.

Known for her raw yet cinematic visual language, Jet Swan’s photography blends documentary realism with refined fashion sensibility. Her work often captures subjects in a deeply personal and atmospheric way, creating imagery that feels both spontaneous and emotionally charged.

Throughout the campaign, Mark wears looks that evolve from a more tailored

silhouette into relaxed and casual styling, reflecting the fluidity between fashion, skate culture, and everyday expression. Select pieces within the collection also feature artwork by graffiti artist Chito, subtly integrated into the styling as part of the broader FW26 narrative.

In addition to still imagery, the campaign includes low-key moving content captured across Paris, documenting Mark skating through the city in an unfiltered and playful way. The resulting content feels intimate, effortless, and authentic, reinforcing the campaign’s focus on personality and character over performance.

Legacy in motion. Future in flow.

Y-3 and Mark Gonzales bring together fashion, sport, and skate culture.

Zoo Fashions is an independent luxury menswear retailer based in East London, United Kingdom, offering a curated selection of designer clothing, footwear and accessories online and in-store.

An authorised retailer with the worlds biggest luxury brands since 1982, all items sold are100% authentic, brand new products.