Editorial / Amiri

The Hottest Trends From Spring/Summer 2021

For the latest in our series of style reports, we thought we’d round up some of the hottest themes and trends from the season in the hopes that you might be able to cut yourself in on some of the action.

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How To Make The Most Of Your Remaining Time At Home

Although exotic vacations and music festivals may be off the menu for a while yet, there’s no reason why you shouldn’t enjoy and make the most of your remaining days spent at home. Here is a selection of ideas and activities for you to experiment with while passing the time at home (and how to look great while you do!).

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Our Favourite Monochrome Sneakers

With a new year comes the potential for a new start, so we’ve collated this selection of stripped back, monochrome sneaker highlights to help cleanse that palette and give your off-duty outfit that crucial, classic edge.

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Introducing the Amiri Bone Runner

Amiri’s latest foray into the world of sneakers sees the introduction of the Bone Runner: the centrepiece of the label’s latest campaign.

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Our Denim Highlights


As the lockdown slowly begins to lift across the UK and the rest of the world, more of us are starting to venture back into the great outdoors. So what better time to rekindle our love affair with this most fundamental of wardrobe essentials? In our latest feature, we explore some of our denim favourites from the season.

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The Mike Amiri Experience

Amiri’s SS20 menswear campaign is a whimsical ode to the social phenomenon known affectionately as the “Summer of Love”. 

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Introducing Amiri to ZOOFASHIONS.COM



Launching his eponymous fashion label in 2013, a name hot on the lips of the industry’s top observers is designer Mike Amiri. A true native, born and raised on the sunny shores of Los Angeles, the spirit of Amiri is rooted in the rich culture and history of the city.

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