Adidas x Missoni
For the very first time, sportswear giants adidas join forces with iconic Italian fashion brand Missoni to create a line of performance shoes and apparel that celebrates the innovation and craftsmanship of the adidas brand and the visionary art direction of Missoni.
The creative collaboration is painted upon a rich canvas of history, paying homage to adidas’ dedication to the craft of performance and Missoni’s vision in fashion. Co-founded with Ottavio Missoni’s wife Rosita, the Missoni brand is renowned for its kaleidoscope of colours, unconventional patterns and innovative dying techniques which helped to shape the modern age of ready-to-wear.
The adidas x Missoni range seamlessly blends Missoni’s iconic aesthetic with adidas’ focus on high-performance sports apparel, resulting in a limited-edition range that effortlessly fuses together style and performance.